Nudge: the expedient alibi of Conservative neoliberalism

Politics and Insights

Government policies are expressed political intentions regarding how our society is organised and governed. They have calculated social and economic aims and consequences. In democratic societies, citizens’ accounts of the impacts of policies ought to matter.But we are systematically excluded from policy decisions, which are not ‘for us’: Instead, policies ‘act upon us’, and contain instructions from the government about how we must be. How we must be is very much aligned with government ideas about ‘ideal’ neoliberal policy outcomes.

However, in the UK, the way that policies arejustifiedis being increasingly detached from their aims and consequences, partly because democratic processes and basic human rights are being disassembled or side-stepped, and partly because the government employs the widespread use of linguistic strategies and techniques of persuasion to intentionally divert us from their aims and the consequences of their ideologically (rather than rationally) driven policies. Furthermore, policies…

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