This is quick run through of the in-depth guide here:
It essentially involves us each setting up a ‘Page’ to which you can share the articles you normally would to your own timeline and then use a couple of quid to ‘Boost’ it as an ad to get the same message out to others you can specify by facebook newsfeed interests and location (so can target marginals for example) as well as other criteria, to people completely beyond your circle of friends but accessible through the way facebook categorises us.
Setting up a Page to Boost posts on Facebook
From Facebook’s Home page, click ‘Page’ under ‘CREATE’
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