Ad hominem – A Latin phrase which has come to mean attacking your opponent, as opposed to attacking their arguments. David Cameron employs this strategy with considerable psychopathic expertise in Parliamentary debate. (See Prime Ministers Questions).
Ad nauseam – This approach uses tireless repetition of an idea. An idea, especially a simple slogan, that is repeated enough times, may begin to be taken as the truth. This approach works best when media sources are limited and controlled by the propagator. Joseph Goebbels, not known to be driven by the passionate inspiration of the moment, but by the result of sober psychological calculation, was particularly talented in utilising this approach. Iain Duncan Smith has a similar penchant for repeated mendacity. A serial offender.
Common man – The ordinary folks or Common man approach is an attempt to convince the audience that the propagandist’s positions reflect the common sense of the people. It is…
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